YouTube Video Sharing Essay Example | Topics and Well Written Essays - 1000 words

YouTube Video Sharing - Essay Example YouTube.com has been the leader in Internet video search. This video entertainment site has been in operation for only a year but it has already become the most favorite video-sharing site, dislodging News Corp.'s MySpace, Yahoo, Microsoft's MSN, Google and AOL. This is the very reason why the onset You Tube, the very processes and legal aspects related to video sharing through You Tube is worth studying. Youtube serves as a quick entertainment break especially for viewers who have broadband connections at work or home. Youtube, whose original creators were students, however, is mostly popular among teens. It is said that more 100 million videos-usually short, homemade, comic videos created by users--are being seen on Youtubue every day. The record high was reported in June when an estimated 2.5 billion videos were watched on this site. Next to video lovers, online video advertisers, for sure, are the ones who are excited about the popularity of Youtube and other online video sites nowadays. With Youtube, the potential for online video advertising has become bigger. It was reported that online advertisements were the fastest-growing part of the $521-billion advertising market last year. Hence, web articles and peer reviewed journals published written and published from the year 2000 to the present are the most useful resources that can be acquired when writing about this topic. This is because You Tube was established along with the booming information technology and widespread use of internet, hence the coming of the 21st century will be the best possible years to looks for. The Form and the Medium Since a single click to see a video on Youtube can easily be counted, it also has become easier for companies to exactly track how many people are interested in their product. This, plus the fact that content providers and marketers could get instant recognition around the globe when they advertise their products online, is what attracts advertisers to put their money on online video advertising. Seeing the potential for increasing its revenues in Internet ads, web search leader Google Inc. recently bought Youtube for $1.65 billion in stock. This is so far the biggest price paid for a consumer-generated media site. Analysts said the acquisition would help Google compete in video search, an area where it has been weak. US Internet search giant Yahoo Inc., meanwhile, recently launched a video-sharing service in a move to capitalize on the trend being blazed by YouTube. The new video service's design is similar to that of Youtube, only that it has the capability to stream video which users can link their favorite footage to personal Web pages. This paper would try to compare the different video sharing facilities presented in the internet - such as the You tube, the Google and the Yahoo movies/video sharing. This will try to analyze the different factors why these forms of media are now becoming one of the most popular channel to advertise and/or market a product or service and equally powerful in disseminating information to. More so, in lieu of my final essay related to advertising, I will try to conceptualize different video advertisements (ranging from 1-5) for a varied number of products and services. These video ad concepts will have to be align with the effective and affective advertisements concepts (which will also be studied). Relevance to the Discipline The success of Youtube has been mired with controversies. For one, Youtube and other

The Impact of Sporting Events on Stock Markets Essay

The Impact of Sporting Events on Stock Markets - Essay Example If however the overall mood in the country is elated it often reflects in investment decisions and in return in the stock markets. At the advent of any mega sporting contest there is an increase in economic activity in the host country. Months before the event actually start, stadiums are built or renovated, roads are paved, investment is made in horticulture and in general a lot of hustle and bustle takes place. This way the major beneficiaries include developers, building material, engineering and construction companies. Sportswear and sporting equipment vendors enjoy amplified sales. Weeks prior to the event, air fares shoot up, hotel occupancy rises, restaurants get more business and in some cases, even cell phone companies enjoy greater sales and when the event actually starts consumer companies in general gain. In addition to this, media related revenues pick up prior to such mega sporting events. Sponsorship rates, advertising charges all increase promoting the media industry as a whole. In the cricket crazy nations of the Indian Subcontinent 75% of the sports-related advertising revenues are generated through cricket events1. In major sporting contests like Olympics and Soccer world cup, awarding or winnng the contest can greatly affect national pride. In the Indian Subcontinent, a cricket match of the World Cup between arch rivals India and Pakistan, can tremendously effect the general public's mood. The matches seem more like mini wars. The entire country backs its national team and so it can alleviate the investor mood therefore when his team wins, his self-confidence rises and so does his willingness to undertake new investments, and a loss may results in lower self-confidence and a curb new investment activity. One of the major events in the sporting industry, Olympics, strongly effect economic activity in the host country. . If we go back in history and look at the past 11 Olympics, the local index of the host country has risen 25 percent on average in the 12 months before the Games year. Table 12 indicates stock market performance in the year prior to the games among the six most recent Olympics hosts1 Year Host Country Index Impact (%) 1984 USA S&P 17 1988 Korea Kospi 90 1992 Spain IBEX 33 1996 USA S&P 33 2000 Australia ASX 14 2004 Greece ASE 29 Research by Edmans (2006) indicates that losses in critical soccer matches, elimination from the World Cup tournament is linked with a next-day return on the national stock market index that is 38 basis points lower than average. Similar losses are also seen in other sports like cricket, rugby and basketball but the impact is minor in size. Research by Wann (1994) shows that if teams perform well, their fans show a strong positive reaction and a similar negative reaction when the reverse is the case. Such mood swings may effect the stock market index. The decision of where a major sporting tournament will take place also holds significance. In 2006, South African stocks nose dived when the world soccer governing body FIFA declared Germany as the hosts of the tournament. This was primarily because majority of the South Africans believed that their country would be awarded the honor of hosting the World Cup. The general gloom in the country was reflected in the stock market. Subsequently, stocks in the building and industrial sector, construction