My First Year Of My Life - 1552 Words

For years, I convinced myself that the story of my life began when I arrived in America at eleven months old. I tumbled through the clichà ©d white-picket-fence childhood, never realizing how impossible it was to completely discard the first year of my infancy. While I had always known about being adopted from China, I did not fully comprehend the weight of this detail until my late teenage years. I grew up in a loving and somewhat sheltered environment. My parents made my adoption seem like a grand fairytale, and they were my happy ending. To them, adoption made me more special than the average kid, causing me to never think twice about my beginnings. I was the miracle child who brought joy to everyone I met. As a child, people would†¦show more content†¦In the midst of my clarifying Farm Fresh experience, I took a public speaking class at Regent University. I had to give an informative speech on a current issue for my final assignment. To this day, I still have no idea wh y, but I chose to talk about China’s One Child Policy. I conducted intense research on the topic, and I fell into a depression during that time. So many abortions—voluntary and forced, early and late term. So much abandonment. As I read an article about all of China’s abandoned and orphaned children, I, for the first time in my life, wholly came to terms with the fact that I had been one of those abandoned infants. I had been an almost victim of this cruel, unjust policy. When I presented, I used my own story to open and close my speech. I addressed myself by my middle name—my Chinese name, the name they called me in the orphanage. â€Å"This is Louzhi,† I somberly declared. â€Å"She was abandoned and placed in an orphanage as a small child, and she is one of the millions of babies who are affected by China’s One Child Policy.† I discussed the policy’s history and how the only hope for abandoned Chinese babies was adoption. Th roughout that ten-minute speech, I felt like an ambassador for Louzhi. Part of me was this Chinese baby, but an even larger part of me, the part that had no memory of my infancy, was simply Lili. I finally became Lili Louzhi as I ended my presentation. â€Å"Remember Louzhi? That was me†¦. I wasShow MoreRelatedMy First Years Of My Life1487 Words   |  6 PagesFor the first fifteen years of my life, I was an obedient cheerful child who appreciated the companionship of family and friends. Then one day, during my sophomore year of high school, that all changed thanks to an argument I had with my older brother, Jeremy, a person I thought I knew and trusted because we shared the same blood. Like all sibling quarrels, he told me I was annoying, fat, and ugly; however, this fight felt different. I was sick and tired of all the disagreements I had with himRead MoreMy First Years Of My Life964 Words   |  4 PagesAs the sun begins to set and a tiring darkness fills the house, I realize it is that time of day for me to call my parents. I am in a unique situation where I live with my oldest brother in Washington while my parents live in Arizona. A major portion of my young life had been in Arizona; I was born and raised there and had lived in the same house for the first sixteen years of my life. When I think of Arizona, I think of home. In order for a location to be acknowledged by the term â€Å"home†, it mustRead MoreMy First Years Of My Life915 Words   |  4 PagesFor the first thirteen years of my life, my childhood was seemingly descent. I remember having what I needed but hardly ever getting what I wanted. My dad would always tell me that if I wanted something then I had to prove it to him. 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My uncle and aunt had a baby around the same age as me and genetics made my cousin and IRead MoreMy First 13 Years Of My Life1421 Words   |  6 PagesFor the first 13 years of my life I was the prototypical Christian child. I sat quietly in church listening carefully to everything the pastor said, trying hard to follow the guidelines set by my family and th e bible, even if it was hard for me to believe what I was being told. Not even knowing what any of it really meant, I went on following anything and everything my ears caught. Blinded by my own fears of burning in a fiery pit for all eternity, I became very apprehensive about what I really wantedRead MoreThe First Couple Years Of My Life951 Words   |  4 PagesThe first couple years of my life was a very critical learning era in my life. I was faced eye to eye with adversity. Growing up, my family had just enough money to make it day to day. We were living in a townhouse with 3 bedrooms with 12 family members. This townhouse was also connected to a convenient store that was owned and operated by my family. My brother and I didn’t always get everything we asked for but our gracious parents never gave up on hopes of giving us a better childhood then theyRead MoreMy First Twenty Years Of One s Life2275 Words   |  10 PagesThe first twenty years of one’s life not only holds the most dramatic physical changes, but also extensive changes in the social/emotional and the cognitive stages. Throughout my first twenty years, I have reached the majority of my physical attributes for adulthood. I have gone from a babbling infant to a well educated undergraduate student at a pristine univeristy. I have overcome evolving life circumstances, and I have, in other words, grew up. I plan to use my life experiences along with LauraRead MoreWhat I Have About The First 10 Years Of My Life883 Words   |  4 PagesThe first question that popped to my head: â€Å"How am I going to write my own autobiography? Quite a hard job that is! Where do I start?† Everyone has a story that is worthwhile to share. So for my folio, I decided to write a memoir to pay tribute to my dear grandmother Josiane, who provided me with pieces of a precious belonging, revealing her joyous secrets of life in the process. This purpose of this outline will cover three sections: first, you will learn what I have planned to write about, and

Minor Disorders in Pregnancy Free Essays

Pregnancy is a time when a woman’s body will go through numerous adaptations in order to accommodate the fetus. During these physiological adaptations, the organs such as spleen and liver and systems such as the endocrine and circulatory systems will be affected. A woman can experience minor disorders that are most likely the result of hormonal changes on the smooth muscle and connective tissues. We will write a custom essay sample on Minor Disorders in Pregnancy or any similar topic only for you Order Now This paper endeavours to describe some of the minor disorders in pregnancy in particular, heartburn (reflux oesophagitis), constipation, haemorrhoids, dermatoses and epistaxis. The major physiological reason for heartburn (reflux oesophagitis) in pregnancy is due to the relaxation of the LES(lower esophageal sphincter) and the decreased tone and mobility of the smooth muscles, which is caused from increased progesterone. As the fetus increases in size, pressure in the abdomen compounds, decreasing the angle of the gastroesophageal junction. This allows for oesophageal regurgitation, less time for the stomach to empty and reverse peristalsis (Blackburn 2007; Stables Rankin 2010). The main symptoms of heartburn are a â€Å"burning sensation† in the chest or back of the throat. Other symptoms may include eructation, difficulty in swallowing, and an acid or metal taste in the mouth. In terms of advice, there are some standard measures that can alleviate symptoms. These include examining the woman’s diet and eliminating foods that might aggravate, eating smaller portions and more frequently, sleeping in upright positions and avoidance of eating closer to bedtime (Law et al. 2010; Vazquez 2010). Constipation is known to affect more that 40% of women during their pregnancy (Derbyshire, Davies Detmar 2007). In looking at the physiological reason for constipation, increasing levels of progesterone affects bowel motility and reduces the peristaltic movement of the gastrointestinal tract. This is turn then increases the time food is passed through the gut causing increases in electrolyte and subsequent absorption of water in the large intestine. Motilin a hormone that assists faeces to pass through the colon is also decreased by the levels of progesterone (Derbyshire, Davies Detmar 2007). Constipation could also be the result of hyperemesis gravidarum (pernicious vomiting in pregnancy), or ingestion of prescribed iron tablets for anaemia (Tiran 2003). A diet rich in fibre and increasing fluid intake can help to ease some of the associated problems with constipation. Laxatives should only be used when dietary changes do not assist. In addition women should be advised that ignoring signs for defecation will compound symptoms (Jewell Young 1996; Vazquez 2010). The levels of fibre and fluid consumed should be noted by healthcare professionals when attending to women (Derbyshire, Davies Detmar 2007). Haemorrhoids occurs in pregnancy in 25 – 35% of women and in some populations it can reach 85% (Staroselsky et al. 2008). Haemorrhoids occur due to progesterone causing vasodilation in the ano-rectal area. In some cases there is a direct relationship between constipation and the formation of haemorrhoids. Main symptoms are itching, burning, swelling around the anus and bleeding. Pain with bowel movements and bleeding are often the first signs of haemorrhoids. As there is a close relationship between constipation and haemorrhoids, the advice given to women with regards to treatment would be similar to constipation. In (Staroselsky et al. 2008) it is stated that topical treatments and the use of laxatives can reduce symptoms. The integumentary system is no different to any of the other systems affected by physiological changes in pregnancy. There are a number of skin irritations that can cause discomfort to a woman during her pregnancy, but these do not harm the fetus. Melanocyte-stimulating hormone is increased by progesterone and oestrogen levels. Chloasma or â€Å"pregnancy mask† is one of the conditions to arise from hormone increases (Stables Rankin 2010). Hyperpigmentation is the most common skin alteration in pregnancy. About 90% of women will develop linea nigra which is found running from the xiphoid process to the pubis. A common dermatoses found in pregnancy is a condition called PUPP (pruritic urticarial papules and plaques) The development of PUPP in pregnancy is 1 in 160 (Sachdeva 2008). This usually occurs in the primagravida in the third trimester and in rare cases in the first and second. In (Brzoza et al. 2007; Roth 2009) the reasons for PUPP is unclear but suggestions are made that maternal weight gain in primiparous women is the cause. Interestingly statistics show that 2. 9% of twin pregnancies and 14% of triplet pregnancies develop PUPP. It is thought, that abdominal distension, hormonal, autoimmune and change in partners (implication of paternal antigens) could attribute to the condition. Conditions such as Pemphigoid gestationis (PG), Intrahepatic cholestasis of pregnancy (ICP), and Atopic eruption of pregnancy ( AEP) require the monitoring from dermatologists, obstetricians, midwives and other relevant healthcare practitioners as they do pose high risks to mother and baby (Brzoza et al. 007; Sachdeva 2008). With PUPP the main symptoms women complain of is an intense itching usually around the abdomen and in some cases breasts, upper thighs and arms. In the case of PUPP’s, the application of topical steroids, emollient creams and ointments may be applied and in severe cases oral treatments may be sought (Roth 2009). Epistaxis (nosebleeds) is considered a minor disorder but in one study has proven to be l ife threatening. Oestrogen rises, which causes hyperactivity of the parasympathetic nervous system which in turn causes nasal congestion. One of the other reasons is systemic blood pressure increases in pregnancy. Complications from nosebleeds is rare, but if not monitored could lead to haemorrhage (Hardy, Connolly Weir 2008). In this study a woman presented at 26 weeks with epistaxis but 48 hours later continued to bleed and surgery was the outcome. There is also evidence that chronic rhinosinusitis can lead to epistaxis. One study 44% of women between the ages of 26-30 and presenting in the third trimester appeared to have the highest incidence of epistaxis. It must be noted that though this study was conducted in a third world country where nourishment, hygiene and education are an issue, there are potential risks of epistaxis in pregnancy. (Purushothaman 2010) Maternal morbidity in pregnancy is very well researched and evidence based, but the impacts that minor disorders have on a woman’s family or her emotional state is not well documented. However, there is one such Australian study stating the impact on women. In (Gartland et al. 2010) it showed that 68% experienced multiple disorders which had a cumulative effect and therefore greater impact. What is interesting in the study was that women aged between 18-24, had a poor perception of health, socio-economic and education issues. In comparison to those older women who had stable relationships, well educated and better perception of health. The study demonstrated that a woman’s support network, access to professional advice and education can greatly impact her wellbeing and those around her. This assignment has explained the physiology and reasons for minor disorders in pregnancy. It is important that midwives and relevant healthcare professionals monitor women so as to prevent further complications to mother and child. The health and wellbeing of a mother and her unborn child is always the utmost priority of healthcare professionals. . References Blackburn, S. T. 2007, Maternal, fetal neonatal physiology : a clinical perspective, 3rd edn, Saunders Elsevier, St. Louis, Mo. Brzoza, Z. , Kasperska-Zajac, A. , Oles, E. Rogala, B. 2007, ‘Pruritic urticarial papules and plaques of pregnancy’, Journal of Midwifery Women’s Health, vol. 52, no. 1, pp. 44-8. Derbyshire, E. J. , Davies, J. ; Detmar, P. 2007, ‘Changes in Bowel Function: Pregnancy and the Puerperium’, Digestive Diseases and Sciences, vol. 2, no. 2, p. 324. Gartland, D. , Brown, S. , Donath, S. ; Perlen, S. 2010, ‘Women’s health in early pregnancy: Findings from an Australian nulliparous cohort study’, Australian and New Zealand Journal of Obstetrics and Gynaecology, vol. 50, no. 5, pp. 413-8. Hardy, J. J. , Connolly, C. M. ; Weir, C. J. 2008, ‘Epistaxis in pregnancy – not to b e sniffed at! ‘, International Journal of Obstetric Anesthesia, vol. 17, no. 1, pp. 94-5. Jewell, D. ; Young, G. 1996, Interventions for treating constipation in pregnancy, John Wiley ; Sons, Ltd. Law, R. , Maltepe, C. , Bozzo, P. ; Einarson, A. 2010, ‘Treatment of heartburn and acid reflux associated with nausea and vomiting during pregnancy’, Can Fam Physician, vol. 56, no. 2, pp. 143-4. Purushothaman, L. P. a. P. K. 2010, ‘Analysis of Epistaxis in Pregnancy’, European Journal of Scientific Research, vol. 40, no. 3, pp. 387-96. Roth, M. -M. 2009, ‘Specific Pregnancy Dermatoses’, Dermatology Nursing, vol. 21, no. 2, pp. 70-81. Sachdeva, S. 2008, ‘The dermatoses of pregnancy. (Review Article)’, Indian Journal of Dermatology, vol. 3, no. 3, p. 103. Stables, D. ; Rankin, J. 2010, Physiology in childbearing : with anatomy and related biosciences, 3rd edn, Bailliere Tindall, Edinburgh. Staroselsky, A. , Nava-Ocampo, A. A. , Vohra, S. ; Koren, G. 2008, ‘Hemorrhoids in pregnancy’, Can Fam Physician, vol. 54, no. 2, pp. 189-90. Tiran, D. 2003, ‘Product focus. Self help for constipation and haemorrhoids in pregnanc y’, British Journal of Midwifery, vol. 11, no. 9, pp. 579-81. Vazquez, J. C. 2010, ‘Constipation, haemorrhoids, and heartburn in pregnancy’, Clinical Evidence. How to cite Minor Disorders in Pregnancy, Essay examples

Teacher Career Special Education Programming

Table of Contents Introduction Situation with Educational Institutions Services and Programs Reference List Introduction The formation of the concept of how the Individuals with Disabilities Education Act (IDEA) moves its efforts towards a goal is not one of the major issues to consider from the perspective of school districts. This act is aimed at proceeding toward a goal or through an activity which is not of primary importance concerning the current situation.Advertising We will write a custom research paper sample on Teacher Career: Special Education Programming specifically for you for only $16.05 $11/page Learn More Educational management is an effort to make sure that special needs of children including obtaining the knowledge by means of learning and instruction are met. Education in the United States is mostly conducted by the public sector while the educational institutions are grouped into different sectors namely: public schools, approved home schools, and the private schools. Situation with Educational Institutions Educational institutions have different administrators and school boards that are elected to manage the education at the local level. These educational institutions are largely referred to as compulsory educational institutions, since they adhere to the education requirements and objectives of the United States educational system. Accordingly to the provision and supervision of the educational system by the public sector, it tends to control and fund tertiary institutions with fund received from the federal, state, and local resources. School curricula, employment of teachers, educational funding, and other educational policies are governed by locally elected school boards who have an authority over school districts. School districts are usually run by independent officials and budgets. However, administrators and teachers should maintain high-quality education by ensuring meaningful curriculum, effectiv e teaching, and necessary supports for each students (Hilliard, 1992, P.10). Educational programs, services, and budgets differ as well as school boards. All of these factors influence the programs school districts offer and the way they deal with children and parents and manage educational curricula. Depending on the population breakdown in the district, there may be many special education programs or only a few. Some administrators believe very firmly that most, if not all, children with disabilities should be mainstreamed in regular education. On the other hand, there are a number of professionals who believe that special programs are important and that children with disabilities, more often than not, should belong in special classes. Educational sector of the United States should be governed in accordance with the equal rights of citizens to acquire knowledge and be treated correspondingly to their physical or/and mental disability. Inherent in the nature of this is the acknowle dgment that the general public does not offer a smooth playing field for all children to start school at the same preliminary procession.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More As reported by Tower (2007), a vague idea of the widespread approach to education is marked by an orderly, logical, and aesthetically consistent relation of parts with the policy objective of fairness where each person is provided with the learning opportunities, services, and support required to comprehend his/her prospective and reputable principles (p.100). Services and Programs Federal and state statutes for special education have endeavored to bring into balance the privileges of students to acquire knowledge in educational institutions. Special emphasis is given to those who have outstanding skills. However, some people are deprived of their opportunity to get a diploma in terms of their being unable to perform effectively. This problem is based on claims that these people are characterized by as a consequence of physical or mental unfitness, and a general educational system that has set an integrated course of academic studies, programs, and services. Mainstreaming, integration, and inclusion can be conceived of as emergent, dynamic, complex, and adapting concepts applied to special education problem (Ornstein and Lunenburg 1996, 268). Students are screened and referred for special education by means of determining their eligibility for special education whether the child has a particular category of disability. Schools develop an IEP specifying the student’s present levels of performance and how the child’s disability affects his or her involvement and progress in the general curriculum. Using this information, and following federal and state established procedural requirements, school district personnel attempt to match the students needs within the parameters of established special education programs, services, and resources (Cramer, 1996, P.56). Reference List Brown, G. personal communication, October 26, 2010. Casey, A. personal communication, October 26, 2010.Advertising We will write a custom research paper sample on Teacher Career: Special Education Programming specifically for you for only $16.05 $11/page Learn More Cramer, S. C., Ellis, W. (Eds.) (1996). Learning disabilities: Lifelong issues. Baltimore: Brokes. Hilliard, A. (1992). The pitfalls and promises of special education practice. Exceptional Children, 59(2), 168-172. Ornstein, A. C., Lunenburg, F. C. (2007). Educational Administration: Concepts and Practices. Belmont, CA: Cengage Learning. Tower, C. C. (2007). Exploring child welfare: a practice perspective. Upper Saddle River, NJ: Pearson Education. This research paper on Teacher Career: Special Education Programming was written and submitted by user Tristen C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Business Financing

Discuss various sources of financing , including gov't agencies and venture capital firms. Describe similarities and differences . Include creative means entrepeneurs use to start and stay in business. How are financial statements used in analyzing, forecasting and making management decisions. One of the most important issues facing all businesses, whether a business in the start-up phase or well-established, is the obtaining of appropriate levels of financing. Whether it is needed for investing in land, buildings or equipment, hiring new employees, investing in inventory or moving into new markets, obtaining sufficient financing to accomplish these goals is a dilemma nearly all business owners face The most common sources of business financing which will be discussed in this letter are as follows: personal savings/"love money", conventional debt financing (banks/credit unions), government assistance, business partners/strategic alliances, venture capital and "going public" The greatest percentage of businesses are financed for start up using personal savings. The most obvious advantage of using personal savings to start up or expand your business is that you relinquish no control over your business. However, it is relatively rare for a business owner to have sufficient personal savings to completely finance his or her business. Personal savings are often used in conjunction with other forms of financing, i.e., bank loans. Bankers tend to see a significant investment of personal savings as an important indication of a business owner's commitment to the business "Love money", a gift or loan from family or friends, is another commonly used source of business financing, particularly in the start- up phase. This also enables you to maintain control of your business. However, in the event a business does not succeed and loans from family and friends are unable to be ... Free Essays on Business Financing Free Essays on Business Financing Discuss various sources of financing , including gov't agencies and venture capital firms. Describe similarities and differences . Include creative means entrepeneurs use to start and stay in business. How are financial statements used in analyzing, forecasting and making management decisions. One of the most important issues facing all businesses, whether a business in the start-up phase or well-established, is the obtaining of appropriate levels of financing. Whether it is needed for investing in land, buildings or equipment, hiring new employees, investing in inventory or moving into new markets, obtaining sufficient financing to accomplish these goals is a dilemma nearly all business owners face The most common sources of business financing which will be discussed in this letter are as follows: personal savings/"love money", conventional debt financing (banks/credit unions), government assistance, business partners/strategic alliances, venture capital and "going public" The greatest percentage of businesses are financed for start up using personal savings. The most obvious advantage of using personal savings to start up or expand your business is that you relinquish no control over your business. However, it is relatively rare for a business owner to have sufficient personal savings to completely finance his or her business. Personal savings are often used in conjunction with other forms of financing, i.e., bank loans. Bankers tend to see a significant investment of personal savings as an important indication of a business owner's commitment to the business "Love money", a gift or loan from family or friends, is another commonly used source of business financing, particularly in the start- up phase. This also enables you to maintain control of your business. However, in the event a business does not succeed and loans from family and friends are unable to be ...

7 Tips to Surviving the First Year as a New School Principal

7 Tips to Surviving the First Year as a New School Principal The first year as a new principal at a school is a daunting challenge.  Everyone is trying to figure you out, testing your mettle, and attempting to make a good impression.  As a principal, you want to find a balance in making changes, building relationships, and figuring out what everyone is already doing well.  It takes a keen sense of observation and a significant investment of your time.  Even veteran principals taking over at a new school should not come in expecting things to be the same as they were at their previous school. There are so many variables from school to school that most of the first year will be a feeling out process. The following seven tips can help guide you through that critical first year as a new school principal. 7 Tips For Surviving the First Year As a New School Principal Understand your superintendents expectations. It is impossible to be an effective school principal at any point if you and the superintendent are not on the same page. It is essential that you always understand what their expectations are. The superintendent is your direct boss. What they say goes, even if you do not entirely agree with them. Having a strong working relationship with your superintendent can only help you be a successful principal.Create a plan of attack. You will be overwhelmed! There is no way around it. Although you might think you know how much there is to do, there is much more than you could have possibly imagined. The only way to sift through all the tasks that it takes to get ready and get through your first year is to sit down and create a plan of what you are going to do. Prioritizing is essential. Create a checklist of all the things you need to do and set a time table of when they need to be completed. Take advantage of the time you have when no students a re around because once they factor into the equation, the likely hood of a schedule working is highly unlikely. Be organized. Organization is key. There is no way you can be an effective principal if you do not have exceptional organization skills. There are so much many facets of the job that you can create confusion not only with yourself but with those you are supposed to be leading if you are not organized. Being unorganized creates chaos and chaos in a school setting especially from a person in a position of leadership can only lead to disaster.Get to know your teaching faculty. This one can make or break you as a principal. You do not have to be every teachers best friend, but it is critical that you earn their respect. Take the time to get to know each of them personally, find out what they expect from you, and let them know your expectations early. Build a solid foundation for a solid working relationship early and most importantly back your teachers unless it is impossible not to.Get to know your support staff. These are the people behind the scenes who do not get enough credit but es sentially run the school. The administrative assistants, maintenance, custodians, and cafeteria personnel often know more about what is going on with the school than anyone else. They are also the people whom you rely on to make sure the daily operations run smooth. Spend time getting to know them. Their resourcefulness can be invaluable. Introduce yourself to community members, parents, and students. This goes without saying, but the relationships you build with the patrons of your school will be beneficial. Making a favorable first impression will lay the groundwork for you to build on those relationships. Being a principal is all about the relationships you have with people. Just like with your teachers, it is essential to gain the communities respect. Perception is reality, and a principal that is not respected is an ineffective principal.Learn about community and district traditions. Every school and community are different. They have different standards, traditions, and expectations. Change a long-standing event such as the Christmas program and you will get patrons knocking down your door. Instead of creating additional problems for yourself embrace these traditions. If it does become necessary at some point to make a change, then create a committee of parents, community members, and students. Explain your side to the committee and let them decide so that the decision does not fall squarely on your shoulders.

YouTube Video Sharing Essay Example | Topics and Well Written Essays - 1000 words

YouTube Video Sharing - Essay Example YouTube.com has been the leader in Internet video search. This video entertainment site has been in operation for only a year but it has already become the most favorite video-sharing site, dislodging News Corp.'s MySpace, Yahoo, Microsoft's MSN, Google and AOL. This is the very reason why the onset You Tube, the very processes and legal aspects related to video sharing through You Tube is worth studying. Youtube serves as a quick entertainment break especially for viewers who have broadband connections at work or home. Youtube, whose original creators were students, however, is mostly popular among teens. It is said that more 100 million videos-usually short, homemade, comic videos created by users--are being seen on Youtubue every day. The record high was reported in June when an estimated 2.5 billion videos were watched on this site. Next to video lovers, online video advertisers, for sure, are the ones who are excited about the popularity of Youtube and other online video sites nowadays. With Youtube, the potential for online video advertising has become bigger. It was reported that online advertisements were the fastest-growing part of the $521-billion advertising market last year. Hence, web articles and peer reviewed journals published written and published from the year 2000 to the present are the most useful resources that can be acquired when writing about this topic. This is because You Tube was established along with the booming information technology and widespread use of internet, hence the coming of the 21st century will be the best possible years to looks for. The Form and the Medium Since a single click to see a video on Youtube can easily be counted, it also has become easier for companies to exactly track how many people are interested in their product. This, plus the fact that content providers and marketers could get instant recognition around the globe when they advertise their products online, is what attracts advertisers to put their money on online video advertising. Seeing the potential for increasing its revenues in Internet ads, web search leader Google Inc. recently bought Youtube for $1.65 billion in stock. This is so far the biggest price paid for a consumer-generated media site. Analysts said the acquisition would help Google compete in video search, an area where it has been weak. US Internet search giant Yahoo Inc., meanwhile, recently launched a video-sharing service in a move to capitalize on the trend being blazed by YouTube. The new video service's design is similar to that of Youtube, only that it has the capability to stream video which users can link their favorite footage to personal Web pages. This paper would try to compare the different video sharing facilities presented in the internet - such as the You tube, the Google and the Yahoo movies/video sharing. This will try to analyze the different factors why these forms of media are now becoming one of the most popular channel to advertise and/or market a product or service and equally powerful in disseminating information to. More so, in lieu of my final essay related to advertising, I will try to conceptualize different video advertisements (ranging from 1-5) for a varied number of products and services. These video ad concepts will have to be align with the effective and affective advertisements concepts (which will also be studied). Relevance to the Discipline The success of Youtube has been mired with controversies. For one, Youtube and other

The Impact of Sporting Events on Stock Markets Essay

The Impact of Sporting Events on Stock Markets - Essay Example If however the overall mood in the country is elated it often reflects in investment decisions and in return in the stock markets. At the advent of any mega sporting contest there is an increase in economic activity in the host country. Months before the event actually start, stadiums are built or renovated, roads are paved, investment is made in horticulture and in general a lot of hustle and bustle takes place. This way the major beneficiaries include developers, building material, engineering and construction companies. Sportswear and sporting equipment vendors enjoy amplified sales. Weeks prior to the event, air fares shoot up, hotel occupancy rises, restaurants get more business and in some cases, even cell phone companies enjoy greater sales and when the event actually starts consumer companies in general gain. In addition to this, media related revenues pick up prior to such mega sporting events. Sponsorship rates, advertising charges all increase promoting the media industry as a whole. In the cricket crazy nations of the Indian Subcontinent 75% of the sports-related advertising revenues are generated through cricket events1. In major sporting contests like Olympics and Soccer world cup, awarding or winnng the contest can greatly affect national pride. In the Indian Subcontinent, a cricket match of the World Cup between arch rivals India and Pakistan, can tremendously effect the general public's mood. The matches seem more like mini wars. The entire country backs its national team and so it can alleviate the investor mood therefore when his team wins, his self-confidence rises and so does his willingness to undertake new investments, and a loss may results in lower self-confidence and a curb new investment activity. One of the major events in the sporting industry, Olympics, strongly effect economic activity in the host country. . If we go back in history and look at the past 11 Olympics, the local index of the host country has risen 25 percent on average in the 12 months before the Games year. Table 12 indicates stock market performance in the year prior to the games among the six most recent Olympics hosts1 Year Host Country Index Impact (%) 1984 USA S&P 17 1988 Korea Kospi 90 1992 Spain IBEX 33 1996 USA S&P 33 2000 Australia ASX 14 2004 Greece ASE 29 Research by Edmans (2006) indicates that losses in critical soccer matches, elimination from the World Cup tournament is linked with a next-day return on the national stock market index that is 38 basis points lower than average. Similar losses are also seen in other sports like cricket, rugby and basketball but the impact is minor in size. Research by Wann (1994) shows that if teams perform well, their fans show a strong positive reaction and a similar negative reaction when the reverse is the case. Such mood swings may effect the stock market index. The decision of where a major sporting tournament will take place also holds significance. In 2006, South African stocks nose dived when the world soccer governing body FIFA declared Germany as the hosts of the tournament. This was primarily because majority of the South Africans believed that their country would be awarded the honor of hosting the World Cup. The general gloom in the country was reflected in the stock market. Subsequently, stocks in the building and industrial sector, construction